Key Questions

Considered Issues of Current Technology Users


Technologies

  • Which new technologies are in competition with my current technique?
  • What are their limitations regarding material, quality, flexibility, speed etc.?

Markets

  • How attractive and sustainable are the current potential markets?
  • What influence will new developments on my own market?

Products

  • Which current applications / products are relevant or potentially substituted?
  • Which customer needs can I address with state of the art technologies?

Business Cases

  • What are underlying cost structures of established or competing technologies?

  • What effect do they have on current and prospective Business Cases?

Considered Issues of Future Technology Users


Technologies

  • Are my products technologically feasible today or in the near future?
  • What are current limitations of Printed Electronic processes and which developments are expected?

Markets

  • Which new or developing markets can I address and what are their forecasts?
  • Who are the relevant players in these markets?

Products

  • Which future applications / products will be possible?
  • Which functionalities / added values can I integrate in the future?

Business Cases

  • What are the underlying cost structures of upcoming new technologies?
  • What are attractive new and potentially disruptive Business Cases?